40-story Robinsons tower to rise in Greenhills
May 20, 2014
MANILA, Philippines—Robinsons Land Corp. of the Gokongwei
group is breaking into the Greenhills property market by building a new
40-story residential and hotel tower, which it envisions to be the benchmark
for “affordable affluence.”
Located on Annapolis Street in Greenhills, San Juan, RLC’s
“Chimes Greenhills” tower will contain 372 residential units under the
Robinsons Communities brand with an estimated sales value of P1.6 billion.
The units will be turned over to homebuyers by 2019, or
around the same time that RLC’s business hotel brand Summit Hotel will open
around 100 hotel rooms in the same tower.
The project will bring to the property market an additional
15,000 square meters of residential space, with the average selling price
starting at P108,000 per square meter—lower than the going rate of around
P150,000 per square meter (sqm) in the area that serves as a gateway to the
Greenhills commercial complex.
“The current prices would be prohibitive for one who wishes
to live in Greenhills. Chimes is the most affordable development in that kind
of neighborhood. Our unit offerings are sized differently from other
developments there,” said Mybelle Aragon-GoBio, RLC senior vice president.
As an initial offering, a 21.7-sqm Chimes Greenhills studio
unit costs as low as P2.1 million, allowing for a monthly amortization of
P11,000. A two-bedroom 48.9 sqm condo unit costs P5.1 million.
The “affordable affluence” referred to by RLC covers the middle
and upper middle income segment with an estimated monthly household income of
P80,000 to P100,000.
Apart from the “fantastic” location, GoBio said the project
would stand out with its “revitalizing amenities” that would be at par with
higher priced and upscale developments in the area.
The hotel and residential components will have separate
lobbies and amenities. The 11th to 15th floors will have the Summit Hotel rooms
while the residential units will be on the 17th to 40th floors.
Ferdinand Adriano, head of sales at Robinsons Communities,
said this residential project with “compact yet functional design” was
positioned for businessmen and third-generation residents of nearby exclusive
villages in Greenhills.
There will be 136 studio units, 102 one-bedroom units, 130
two-bedroom and the largest will be four three-bedroom units each measuring 125
square meters.
“Other Greenhills developers are tapping the A class. We are
addressing a market untapped in the area—the upper middle and middle income
groups. Our major competitors provide larger units while some have no studios.
We have focused on efficient planning, allowing us to offer right-sized units
at affordable prices,” said Teddy Bernas, senior director for business
development at Robinsons Communities.
The hotel component offered by Summit Hotel is seen to “lend
further prestige” to the residential building,” Aragon-GoBio said.
“We’ve had a successful model of such with the high-end
residential condominium Galleria Regency which is atop the Crowne Plaza Hotel.”
The condominium will have such amenities as a game room and
private theater. Residents can keep fit in the swimming pool and fitness gym.
Children may also enjoy the kiddie pool and play pod. Social gatherings can be
held at the Sky Lounge or Sky Garden on the top deck which overlooks the Makati
skyline.
Source: http://www.robinsonscommunities.com/article.php?40story-robinsons-tower-to-rise-in-greenhills=368
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