Chimes Greenhills - Affordable Condominium To Rise In Greenhills' Lucky Spot

 Robinsons Land Corporation (RLC), Euromoney's Overall Best Managed Company in the Philippines for 2013 and 2014, launches its first project in San Juan under its Robinsons Communities brand - Chimes Greenhills. This 40-storey mixed-use residential condominium will offer comfortable and reasonably-priced living complemented by the good chi of Annapolis Street.

"Affordability is the key component of Robin sons Communities. We offer attractive payment schemes and always indicate the entry level. Moreover, our condominium developments are located along the prime peripheries of the business districts or prime suburban areas," explains Mybelle V. Aragon-GoBio, RLC Senior Vice President.

Location is a key factor in what sets this development apart. It's very easy to access the business and commercial centers in Quezon City, Makati and Bonifacio Global City via EDSA and other main thoroughfares. Annapolis Street is also a gateway to an extensive variety of shopping, dining and entertainment destinations in the neighborhood such as the Greenhills Shopping Center; Robinsons Galleria and Robinsons Magnolia. It is also accessible to world-class health facilities such as Cardinal Santos Medical Center, Medical City and Belo Medical Center and a host of exclusive schools and universities.

With 372 units, Chimes Greenhills created a niche in an urban enclave of soaring real estate prices. Aragon-GoBio says a substantial amount is needed to purchase a condominium in a Greenhills development. "The current prices would be prohibitive for one who wishes to live in Greenhills.

Chimes is the most affordable development in that that kind of neighborhood. Our unit offerings are sized differently from other developments there." A Chimes Greenhills unit can cost as low as PhP2.1 million with a monthly amortization of PhP ll,000 for a 21.7-sqm studio to PhP 5.1 million for a two-bedroom 48.9 sqm-condo.

"Other Greenhills developers are tapping the A class. We are addressing a market untapped in the area-the upper middle and middle income groups. Our major competitors provide larger units while some have no studios. We have focused on efficient planning, allowing us to offer right-sized units at affordable prices" says Teddy Bernas, Senior Director for Business Development.

Architects Jonathan Gan and Conrad Erfe designed the project to harness the good chi. They chose the rods of the wind chimes as the prevailing motif in the architecture. The streamlined facade will be interspersed with glass and natural stone, accentuated with chime bars for good fortune.

This residential enclave will also include a Summit Hotel. "Summit Hotel would definitely lend further prestige to our residential building," adds Aragon-GoBio. "We've had a successful model of such with the high-end residential condominium Galleria Regency which is atop the Crowne Plaza Hotel."

While both the hotel and the residences will share an entrance hall, they will have separate grand lobbies. The Chimes Greenhills lobby will be decked with a statement chandelier of droplights resembling wind chimes.

The condominium will provide its own leisure amenities such as the Game Station and the Private Theater. Residents can keep fit with the swimming pool and the Fitness Gym which is equipped by Life Fitness, an American company famous for its high-performance treadmills, bicycles and exercise machines. Children can enjoy the kiddie pool and the Play Pod. Social gatherings can be held at the Sky Lounge or the Sky Garden on the top deck which overlooks the Makati skyline.

In terms of value of money, Bernas takes pride that Chimes Greenhills hands over to the buyer more than what is expected from a mid-priced condominium. "We offer units that feature premium finishes, at par with higher-priced units, such as homogenous tile flooring, bedroom closets, granite counters, quality fixtures, overhead cabinets, range hoods and burner cook tops."

Architect Erfe adds that each unit is planned with flexible space. "We made an open plan so there are fewer partitions. When you enter, the space feels very big and everything is well-ventilated with lots of natural lighting. The windows present nice views of the city."

Ferdinand Adriano, Head of Sales of Robinsons Communities, points out that Chimes Greenhills' extra edge is the low density per floor, thereby providing future residents more privacy. There are 18 units per floor in the low zone while there are 10 units per floor in the high zone.