RLC offers first affordable hotel, residential project in
Greenhills
May 20, 2014
Robinsons Land Corporation (RLC) has launched a
hotel-residential tower with about P1.6 billion worth of units, in the prime in
San Juan under its Robinsons Communities brand – Chimes Greenhills.
The 40-storey mixed-use residential condominium along Annapolis
street will have nine floors of parking, 5 hotel floors and 25 floors of
reasonably-priced residential floors.
The 372-unit Chimes Greenhills is the latest in the
portfolio of Robinsons Communities which caters to the mid-income market.
“Affordability is the key component of Robinsons
Communities. We offer attractive payment schemes and always indicate the entry
level. Moreover, our condominium developments are located along the prime
peripheries of the business districts or prime suburban areas,” said RLC senior
vice president Mybelle V. Aragon-GoBio.
Amid soaring real estate prices in the area, Aragon-GoBio
said “Chimes is the most affordable development in that that kind of
neighborhood. Our unit offerings are sized differently from other developments
there.”
A Chimes Greenhills unit can cost as low as P2.1 million
with a monthly amortization of P11,000 for a 21.7-sqm studio to P5.1 million
for a two-bedroom 48.9 sqm-condo.
Robinsons Communities Head of Sales Ferdinand Adriano, said
cost per square meters is about P100,000 to P110,000 for Chimes while other
developers sell units at around P140,000 per square meter.
Aragon-Gobio said the attractive pricing has resulted in a
very successful launch of the project with buyers gobbling up the first 5 percent
of units offered to the market.
“Other Greenhills developers are tapping the A class. We are
addressing a market untapped in the area—the upper middle and middle income
groups” said Robinsons Communities Senior Director for Business Development Teddy
Bernas.
He noted that “our major competitors provide larger units
while some have no studios. We have focused on efficient planning, allowing us
to offer right-sized units at affordable prices.”
This residential enclave will also include a Summit Hotel.
“Summit Hotel would definitely lend
further prestige to our residential building,” said Aragon-GoBio.
She explained that “we’ve had a successful model of such
with the high-end residential condominium Galleria Regency which is atop the
Crowne Plaza Hotel.” (James Loyola)
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